Drive traffic to your site that are looking to buy
Learn About Our PPC Services (Pay-Per-Click)
What Is Paid Search?
Paid search can be defined as bidding for potential clicks on your adverts that are displayed when a customer search for keywords you are targeting. When you search on Google, it is the adverts that are displayed at the top and bottom of the search results page.
PPC is on of the most difficult marketing channels to master, due to the complex jargon & acronyms. Although it is very easy to start paid search, it can be difficult to get it right and if it is not set up correctly, you will eat through your budget with very little results.
Google AdWords & PPC Specialists.
Google AdWords & PPC is the most common type of paid search, mainly due to Google being the most popular search engine. Google provide plenty of insight and help setting up your account, but there are a lot of elements to optimise and master.
Unlike traditional advertising channels, paid search uses an auction model. The advertiser sets a maximum bid on a keyword, the higher the bid the higher the chance your ad has of showing at the top of the Google search results page. A big attraction of paid search is you are only charged when someone actually clicks on your ad, not when its displayed.
Paid Search Strengths at a glance
Our PPC Specialists
We provide a wide range of paid search services including Google AdWords PPC, Bing Ads, Display Ads & Remarketing campaigns. Lobo Digital will research, create, monitor and optimise paid search campaigns for you.
Fully optimised Paid Search - Google AdWords PPC Campaigns
PPC Keyword Research is critical to successful campaigns
Google’s Keyword Planner is a good place to start and is a tool for building out keywords. Depending on your budget it is advised to select highly targeted long tail keywords that have commercial intent. some keywords have a very high cost per click and can eat up your budget fast, therefore careful keyword research and planning is essential.
A campaign will define your budget settings and determines where your ads will show, both networks and geological. Within each campaign there will be a number of ad groups, each of which will contain similar keywords. For a campaign on cars, you will have an ad group for each individual type of car you sell.
Bespoke Pay-Per-Click (PPC) Services
Our PPC Specialists Would love to create and manage a PPC campaign for you.
Lobo Digital are PPC specialists that creates bespoke PPC campaigns designed to achieve your goals. If you want to increase your leads, we will create a campaign with a landing page designed to convert traffic into leads. Is your goal to generate brand awareness, we will drive traffic to your best content.
All of our campaigns are designed, created and monitored by humans. AI is becoming very important in marketing but with PPC services, the human factor is invaluable.
Step 1 - PPC Campaign Creation
We follow a step by step process that is tailored to your industry. Each campaign is bespoke.
- Keyword Research
- Landing Page Creation
- Campaigns & Ad Groups
- Negative Keywords
- Quality Score
Step 2 - Measurement & Optimisation
Lobo Digital do regular checks on your campaign to ensure it is fully optimised and your budget is being used correctly.
- Traffic Metrics
- Conversion Metrics
- Efficiency Metrics
- Split Testing
- Ad Extensions
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A bespoke Roadmap To Success
PPC Strategy Designed for your business
We build a ppc strategy that is tailored to your specific companies needs. We provide a wide range of marketing services. Our digital marketing services can be used individually or combined to create a multi-channel marketing strategy.
We Solve Real Problems
what can we do for you?
Social Media
Each Social Media strategy needs engaging content. We will make this for you.
SEO
We connect your audience with you, when they are searching so your traffic converts into leads.
Content Marketing
Blogs, social content, we aim to build engagement and grow your audience.
We Have Great Answers
We're here to answer your common questions
Let's Talk PPC (Pay-Per-Click)
PPC (Pay-Per-Click) is a form of online advertising where you pay each time someone clicks on your ad. It allows you to quickly reach the top of search results. SEO (Search Engine Optimization), on the other hand, focuses on improving your website’s organic ranking over time through content and technical optimizations.
One of the advantages of PPC is the speed at which you can see results. Once your campaigns are approved, they can start generating traffic to your website almost immediately. However, keep in mind that ongoing optimization is crucial for sustained success.
While we have experience in a wide range of industries, we have particular expertise in B2B service providers. Our specialization allows us to tailor our PPC strategies to the unique nuances of your target market.
We believe in data-driven decision making. We utilize a combination of tools like Google Analytics and PPC-specific platforms to track key metrics such as clicks, impressions, conversions, cost-per-click, and return on investment. We provide transparent reporting and insightful analysis to guide strategy adjustments.
Absolutely! PPC is a scalable advertising model, making it effective for businesses of all sizes. We can design campaigns that fit your budget and goals, ensuring you get the most out of your advertising spend.
Both PPC and social media advertising offer targeted reach. PPC primarily focuses on search engines, where users actively express intent by searching for relevant keywords. Social media advertising allows you to target audiences based on demographics, interests, and behaviours, making it a great tool for brand awareness and lead nurturing.
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