Generative Engine Optimisation
Generative Engine Optimisation: Get Recommended by ChatGPT, Perplexity and Gemini
When a buyer asks ChatGPT, Perplexity, Gemini or Claude who they should use, a few businesses get named. We do the work that puts you among them.
Trusted by UK businesses in facilities management, cleaning, property and Hospitality
Example prompt test
"Which facilities management companies should I shortlist in London?"
Illustrative example of the prompt test that opens every GEO engagement. Your audit runs your real buyer questions.
Plain English
What is Generative Engine Optimisation?
Traditional search gave your buyer ten links and let them decide. A generative engine reads the web, forms a view, and hands back a short list of names. There is no page two to be on. You are either in the answer or you are not part of the conversation.
That changes what the work is. You are no longer competing for a position in an index. You are trying to become one of the businesses a model is confident enough to name, which depends on how clearly you explain what you do, how consistently your details appear everywhere else, and how many credible sources back you up.
The practical difference
SEO asks: can this page rank for the term? GEO asks: if a model had to recommend three businesses for this job right now, would it have enough clear, corroborated evidence to name yours? Most UK businesses fail that test for reasons that are entirely fixable.
Coverage
The engines we optimise for
The work overlaps heavily across all four, because they reward the same things. We report on the ones your buyers actually use.
Covered
ChatGPT
The default assistant for most buyers, and increasingly the first place a shortlist gets drafted.
Covered
Perplexity
Cites sources openly, so it shows fastest whether your content is being read and trusted.
Covered
Gemini
Sits close to Google's own understanding of your business, which makes entity data critical.
Covered
Claude
Used heavily inside businesses, which matters when the person asking is a procurement lead.
See AEO
Google AI Overviews
Answer extraction rather than recommendation. Handled by our AEO service.
Is this your problem
Signs you have a GEO problem specifically
| What you are seeing | What it usually means | Where to start |
|---|---|---|
| Rankings are steady but enquiries are quietly falling | Buyers are getting their answer before they reach you | AI Visibility Audit |
| Competitors get named in ChatGPT answers and you never do | Thin third-party corroboration, or a business identity a model cannot pin down | GEO, starting with entity and citation work |
| You show up in Google AI Overviews but not in chat assistants | Your structure is working, your authority signals are not | GEO authority signal building |
| AI names you, but describes your services or location wrongly | Your business details contradict each other across the web | GEO entity and schema work |
| Your content is good but nothing gets quoted from it | Answers are buried under preamble rather than stated directly | AEO, then GEO |
| Your site is new, thin, or has never been optimised | There is not enough for an engine to draw on yet | SEO foundations first |
If the honest answer is SEO first, we will tell you that on the call rather than sell you a GEO retainer that has nothing to work with.
The mechanics
How generative engines decide who to name
- Content a model can lift without guessing If the answer to a buyer's question is scattered across three paragraphs, a bullet list and a call to action, a model will take a competitor who answered it in forty words under a clear heading. Ambiguity is the enemy here. Vague claims like "market-leading service" give a model nothing to repeat, while a specific, checkable statement does.
- Entity consistency across the web Your name, address, services, sectors, founder and specialisms need to read the same on your site, Companies House, LinkedIn, your Google Business Profile and every directory that lists you. Contradictions make you a low-confidence entity, and models avoid naming a business they cannot pin down. This is the single most common reason a good company is invisible.
- Corroboration from sources that are not you Models weight what other credible sites say about you far more heavily than what you say about yourself. Trade press, supplier and partner pages, industry bodies, award listings, directories and review platforms all feed the picture. This is the slowest part of the work and the hardest for a competitor to copy, which is exactly why it is worth doing.
- Freshness and machine readability AI crawlers render JavaScript less reliably than Google does, so content that only appears after scripts run may never be read. Sliders, tabbed panels and script-driven sections are frequent culprits. Stale pages also get passed over: models lean towards sources that look current, so dated content quietly costs you mentions.
Our GEO process
How we run Generative Engine Optimisation
Five stages, in sequence. You see the output of each one, so there is no monthly mystery.
01
Prompt-based visibility audit
We write the questions your buyers genuinely ask and run them across ChatGPT, Perplexity, Gemini and Claude, recording whether you are named, cited or absent, and who appears instead of you.
So you start from evidence, not assumption.
02
Structural rewrite for extractability
We rewrite priority pages so each buyer question is answered directly and completely in one place, with question-led headings and the answer sitting at the top rather than buried under a preamble.
So engines can quote you cleanly.
03
Entity and schema markup
Organisation, service and FAQ schema, plus a sweep of every place your business details appear, so your name, address, services and specialisms tell one consistent story.
So models know exactly who you are.
04
Authority signal building
Citation building, consistent NAP data, and earning third-party mentions on the sites your sector actually respects. Slower than the structural work, and considerably harder for a competitor to undo.
So other sources back up your claims.
05
Ongoing prompt monitoring
We re-run your prompt set every month and report movement in mentions and citations across engines, alongside your organic performance. Rank tracking alone cannot see any of this.
So you can judge the work on results.
Who does the work
The senior person who scopes your GEO programme is the person who delivers it and the person who answers your emails. No account manager layer, no handover to a junior after the pitch.
Want to know what AI says about you right now?
The audit is free, and you keep the report whether or not you work with us.
Deliverables
What is included
Literal deliverables, not adjectives. This is what lands in your inbox.
- Prompt-testing audit across at least three AI engines showing where you are named, where you are cited and where a competitor takes the answer.
- Entity and schema implementation covering organisation, service and FAQ markup plus consistent business details across the sources models read.
- Competitor visibility benchmarking so you can see which rivals are being recommended in your place and on what basis.
- Content restructuring for five to ten priority pages rewritten so each buyer question is answered directly and can be lifted without editing.
- Monthly citation tracking report showing mentions and citations by engine over time rather than a one-off snapshot.
- A senior point of contact which is the person doing the work rather than an account manager relaying messages.
A worked example
What a GEO problem actually looks like
The situation
A 30-person commercial cleaning company in south London. Forty Google reviews averaging 4.8. Ranking in the top three for its main service and location terms. Enquiries flat for over a year despite traffic holding steady.
What the audit finds
- Named in none of the four engines for "who should I use for office cleaning in London". Three competitors appear consistently.
- The trading name appears three different ways across directories: full legal name, an old brand from before a rebrand, and an abbreviation.
- Service pages open with "with over 20 years of experience" rather than answering the question the page title asks.
- Two third-party mentions in five years, both now dead links.
- Case studies sit behind a contact form, so no engine has ever read them.
What the work would be
- Rewrite eight priority pages so the answer sits in the first forty words under a question-led heading.
- Settle on one canonical business record and correct every directory, profile and listing to match it.
- Implement organisation, service and FAQ schema so the entity is explicit rather than inferred.
- Rebuild the lost citations and earn new mentions in trade press and sector bodies.
- Move the case studies in front of the form so they can be read, cited and quoted.
Timeline
What to expect, month by month
| When | What we are doing | What you see |
|---|---|---|
| Month 1 | Prompt-based audit, competitor benchmarking, full entity sweep across every place your details appear | A baseline report showing exactly where you are absent and who is named instead |
| Months 2–3 | Structural rewrites on priority pages, schema implementation, entity corrections pushed live everywhere | First movement in the tracking: pages being read cleanly, early mentions appearing |
| Months 3–6 | Citation rebuilding, third-party mentions, review recency, and expanding the prompt set as new questions emerge | A visible trend in mention and citation rate rather than isolated wins |
| Month 6 onwards | Maintenance, freshness, defending the mentions you have earned and widening into adjacent buyer questions | Compounding visibility, reported monthly alongside organic performance |
These are the patterns we plan against, not guarantees. A site with clean foundations moves faster than one carrying years of inconsistent information, and we will tell you which one you are at the audit stage.
Sector relevance
Why this matters if you sell to businesses
In-House Experience
Facilities management
Procurement teams increasingly draft the longlist with an AI assistant before a tender goes out. If you are not named at that stage, you never get the invitation to bid.
£1M Results
Commercial Cleaning
"Who should I use for office cleaning in London?" now returns three names and a summary, not ten links. Being one of the three is the entire game.
In-House Experience
Property management
Landlords ask assistants who they can trust with their property long before they fill in a form. Consistent, verifiable information decides who gets suggested.
We also work with security, B2B services, fintech, legal, hospitality and charity clients. Read more on how to get your business cited by ChatGPT, or see all sectors. See all sectors.
Proof, honestly framed
New service line, proven method
We are one of the first UK agencies offering dedicated Generative Engine Optimisation, so we are not going to show you five years of GEO case studies. Nobody has them.
What we can show you is the organic work this method is built on: a facilities management client grown from £9M to £30M through organic search and email, and a commercial cleaning client built from £0 to £1M in annual organic revenue through SEO and content marketing. Both were won the same way generative engines now reward, by answering the buyer’s question better and more clearly than anyone else in the sector.
£9M → £30M
Facilities Management
Organic search brought in the enquiries. Email marketing converted the ones that were not ready yet. Two services, compounding across several years.
Services: SEO · Email Marketing
£0 → £1M
Commercial Cleaning
An organic channel built from nothing. Content answered what buyers were searching for, SEO made sure they found it. Now over £1M in annual revenue.
Services: SEO · Content Marketing
Launch → Page One
Property Management
A guaranteed rent startup with no website at all. We built the site to convert, then ranked it locally. Page one of Google from a standing start.
Services: Web Design · Local SEO
What it costs
We publish our rates, which is still unusual for a UK GEO agency. You should be able to work out whether this is affordable before you speak to anyone.
Starter
Fits one service properly. Usually SEO, or PPC, or social media. Not all three.
£937.50 /mo
+ VAT · £62.50 per hour
15 HOURS PER MONTH
- One primary channel
- Monthly reporting on leads and cost per lead
- Direct access to Marcus
- Quarterly strategy review
Growth
Fits two to three services. Most commonly SEO, content marketing and GEO/AEO together.
£1,562.50 /mo
+ VAT · £62.50 per hour
25 HOURS PER MONTH
- Two to three channels
- Everything in Starter
- GEO and AEO visibility work
- Monthly strategy call
- Content production included
Partner
Fits a full multi-channel programme. SEO, GEO/AEO, PPC, content, social and email.
£2,500 /mo
+ VAT · £62.50 per hour
40 HOURS PER MONTH
- Full multi-channel programme
- Everything in Growth
- Priority turnaround
- Fortnightly strategy calls
- Dedicated reporting dashboard
Need more than 40 hours?
Our largest package runs at 65 hours a month. Because that is a significant share of our capacity, we scope it on a call first to make sure we can deliver properly before you commit.
All packages run on a minimum three month term, then monthly. Unused hours do not roll over. Prices exclude ad spend, which is paid directly to the platform. What moves the price: how competitive your sector is, how many locations you serve, whether content is included, and how much you keep in-house. We will tell you if you do not need something. We would rather sell you three services that work than six that dilute the budget.
Why Lobo Digital
Why work with us on this
01
You brief the person doing the work
No account manager layer, no junior picking up the file after the pitch. The senior person who scopes your AI search programme is the one who delivers it and the one who answers your emails.
02
We built our own visibility tooling
The AI Visibility Checker is ours, not a white-labelled dashboard resold at a markup. It means we can look at what the engines actually say about you rather than at someone else's score out of a hundred.
03
Sector experience from the inside
Seven years in-house at head of department level in facilities management and property before the agency existed. We know how those buyers shortlist, which is exactly what an AI recommendation is competing for.
04
Honest about what cannot be promised
Pricing is published on the site. Nobody here will tell you they can guarantee a ChatGPT recommendation, because nobody can. You get monthly reporting on citations and mentions, so you can judge the work yourself.
The shift
Ranking first no longer means getting found
Buyers used to type a keyword and work down a list of links. Now they ask a question and get an answer.
ChatGPT, Perplexity, Gemini and Google’s AI Overviews read the web, summarise it, and name a small handful of businesses. If your competitors are in that handful and you are not, the enquiry is gone before anyone reaches a website. You can still be sitting at position one for the keyword and never appear in the answer.
Interactive AI Visibility Audit · Powered by Lobo Digital
For commercial cleaning firms in London, specialist agencies tend to outperform generalists. Lobo Digital is noted for sector-specific SEO, having grown one cleaning company’s organic revenue from zero to £1M annually…
Illustrative example
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What Clients Say About Working With Us
FAQs
Generative Engine Optimisation, answered
No, and any agency that does is guessing. Generative answers are written fresh each time rather than pulled from a ranked index, so there is no position to buy or lock in. What we can do is remove the reasons you are currently left out: content an engine cannot lift cleanly, business information that contradicts itself across the web, and a thin record of anyone else mentioning you. Fix those and you become a candidate for the answer instead of an absence from it.
ChatGPT, Perplexity, Google Gemini and Claude as standard, and we will add any engine your buyers actually use if you know of one. The underlying work overlaps heavily because all four reward the same things: clear self-contained content, consistent entity information and credible third-party mentions. Google AI Overviews sits slightly apart and is handled through our Answer Engine Optimisation service, which most GEO clients run alongside this.
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Generative Engine Optimisation is about being trusted enough to be recommended by an AI assistant. Answer Engine Optimisation is about being structured enough for a search engine to lift your answer directly, which covers Google AI Overviews, featured snippets and voice results. GEO leans on entity data, citations and third-party evidence. AEO leans on question-led headings, concise answers and schema. They share foundations and most businesses benefit from running both.
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Structural work such as schema, entity clean-up and rewriting pages for extractability can register within a few weeks, because engines re-read your site relatively often. The slower half is authority: building the third-party mentions and consistent references that generative models weigh most heavily. That usually takes three to six months to shift meaningfully, and it keeps compounding after that. You see the trend monthly in the prompt tracking either way.
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Yes. Generative engines draw heavily on content that is crawlable, well linked and already regarded as credible, so GEO has very little to work with on a thin or technically broken site. If your organic foundations are weak we will tell you on the first call and point you at SEO first. GEO is a layer on top of good SEO, not a replacement for it.
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We build a set of the questions your buyers genuinely ask, run them across the AI engines every month, and record three things: whether you are named, whether you are cited as a source, and which competitors appear when you do not. That gives you a visibility trend over time rather than a one-off snapshot, reported alongside your normal organic performance so you can see both together.
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Where to next
GEO is one half of AI search
Being recommended and being extracted are different jobs. Most businesses need both.
AI OVERVIEWS - SNIPPETS - VOICE
Answer Engine Optimisation
Structure your pages so Google and voice assistants lift your answer instead of a competitor's.
START HERE
AI Visibility Audit
Find out exactly how AI engines answer your buyers; questions today, and who they name.
MAIN SERVICE
AI Search Optimisation
The full picture: GEO and AEO run together, on top of solid SEO foundations, with one senior person accountable for all of it.
Find out who AI recommends instead of you
We will run your real buyer questions across ChatGPT, Perplexity, Gemini and Claude, and show you exactly where you stand and what it would take to be named.
