Free AI Visibility Audit

How Visible Is Your Business in AI Search? Find Out for Free

Most businesses have no idea whether ChatGPT, Google AI Overviews or Perplexity even mention them. Find out in two minutes.

We run your real buyer questions across the engines, record who gets named instead of you, and send you the findings. You keep the report whether or not you ever work with us.

Trusted by UK businesses in facilities management, cleaning, property and Hospitality

Interactive AI Visibility Audit · Powered by Lobo Digital

AI Visibility Check LIVE
Buyer asks “best marketing agency for cleaning companies in London”

For commercial cleaning firms in London, specialist agencies tend to outperform generalists. Lobo Digital is noted for sector-specific SEO, having grown one cleaning company’s organic revenue from zero to £1M annually…

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Illustrative example

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    AI Visibility Audit · Sample finding

    PROMPT 4 OF 15
    Buyer question tested

    "Which commercial cleaning companies should I use for an office in central London?"

    ChatGPT

    Not mentioned

    Perplexity

    Mentioned, not cited

    Google Gemini

    Not mentioned

    Claude

    Not mentioned

    Google AI Overview

    Competitor cited

    Google organic ranking

    Position 3

    Illustrative example of the report you receive. Yours runs your real buyer questions, against your real competitors.

    Home › Services › AI Search Optimisation › AI visibility audit

    Plain English

    What is an AI visibility audit?

    An AI visibility audit tests whether AI engines name your business when buyers ask them for a recommendation. It runs your real buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, records whether you are named, cited or absent, notes which competitors appear instead, and identifies the technical and content reasons behind the result.

    A traditional SEO audit tells you how well your site is set up to rank. It cannot tell you whether an AI engine would ever say your name out loud, because that is decided by different signals: how cleanly your content can be lifted, how consistently your business details appear across the web, and how many credible third parties back up what you claim.

    Those are measurable. This audit measures them.

    The practical difference

    An SEO audit asks: is this site technically capable of ranking? An AI visibility audit asks: if ChatGPT had to name three businesses for this job right now, would yours be one of them, and if not, exactly why not? Most businesses have never had the second question answered, which is why the first gap they find is usually a surprise.

    Two ways in

    Instant checker or full audit?

    We run two things and they are not the same. The checker gives you a score in half a minute. The audit is a person running your real questions and reading the results. Start wherever your patience allows.

    AI Visibility CheckerFull AI Visibility Audit
    What it isAn automated tool that scores your site against the signals AI engines rely onA senior person running your real buyer questions across the engines and reading what comes back
    How longAbout 30 secondsThree working days
    What you getA visibility score out of 100 and your priority fixA written report covering every engine, every question, every competitor named instead of you
    What it costsFree, no signup needed to see the scoreFree, and you keep the report either way
    Use it whenYou want a fast answer to "is this even a problem for us?"You need something you can take to a director, a board or a budget conversation

    Plenty of people run the checker first, see a score they do not like, and request the full audit the same day. That is the intended route, and there is no penalty for skipping straight to the audit.

    How the audit works

    Three steps, and only one of them is yours

    You give us a website address. We do the rest and send you the findings.

    01

    Enter your website

    Name, work email and your web address. If you already know the questions your buyers ask, tell us and we will test those. If not, we will build the question set from your services and sector.

    So it takes you under two minutes.

    02

    We run the real prompts

    We put your buyer questions through ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, and record what actually comes back. Not a simulation, not a proxy score. The answers your buyers are being given.

    So the findings are evidence, not opinion.

    03

    You get the report

    A clear document showing where you are visible, where you are invisible, who is named in your place, and what to fix first. Ordered by impact, so you know what matters before you know what it costs.

    So you can act on it with or without us.

    Scope

    What the audit checks

    Six specific things, all of them measurable and all of them fixable. No vague scoring, no dashboard screenshot with a traffic light on it.

    01

    Whether AI engines name you at all

    We test the questions your buyers genuinely ask, not brand searches. Anyone can get an AI engine to describe a company by name. The test that matters is whether it volunteers you when nobody has mentioned you.

    02

    Which competitors get named instead

    For every question where you are absent, we record who appears. Over a full question set a pattern emerges quickly, and it is usually not the competitor you expected. Some of them are not even direct rivals.

    03

    Your AI Overview and featured snippet presence

    Whether Google returns an AI Overview for your commercial questions, whether you are cited inside it, who holds the featured snippet, and how many People Also Ask boxes you own. These are usually the fastest wins available.

    04

    Whether AI crawlers can actually read your pages

    AI crawlers render JavaScript far less reliably than Google does. Sliders, tabbed panels, accordions and script-driven sections often contain your best content and are invisible to the engines. We flag exactly which pages are affected.

    05

    Your content structure and schema coverage

    Whether your key pages answer their own question in the first forty words, whether headings are question-led, and whether Organisation, Service and FAQ schema exist and validate. Thin, buried or unmarked answers do not get lifted.

    06

    Entity consistency across the web

    Whether your business name, address, services and specialisms read the same on your site, Companies House, LinkedIn, your Google Business Profile and the directories that list you. Contradictions make you a low-confidence entity, and models avoid naming what they cannot pin down.

    A sample finding

    What a finding actually looks like

    The example below is a composite built from patterns we see repeatedly. It is not a real client and it is not a promised result. It shows the shape of what lands in your inbox.

    The situation

    A commercial cleaning company in central London. Twelve years trading, sixty Google reviews averaging 4.7, ranking position three for its main service and location term. Traffic steady. Enquiries down roughly a fifth year on year, with no obvious cause.

    What the audit found

    • Ranked position three on Google for its core term, but never mentioned across fifteen AI prompts testing the same buyer intent.
    • Three competitors appeared consistently across engines. One of them ranks below the client on Google.
    • Google returned an AI Overview on nine of the fifteen questions. The client was cited in none of them.
    • The services page loaded its content through a JavaScript tab panel, so no AI crawler had ever read it.
    • The trading name appeared four different ways across directories, including an old pre-rebrand name still listed as current.

    What the report recommended, in order

    • Move the tabbed service content into plain server-rendered HTML. Highest impact, lowest effort, roughly a day of work.
    • Rewrite the six priority pages so each answers its own question in the first forty words under a question-led heading.
    • Settle one canonical business record and correct every listing to match it.
    • Add and validate Organisation, Service and FAQ schema.
    • Begin rebuilding third-party mentions, the slowest item and the one that compounds.

    Why this pattern is so common: nothing had gone wrong. The rankings held, the site looked fine, and the traffic reports showed no crisis. What changed was that more buyers were getting their answer before they ever reached a search result page. That is invisible in Google Analytics and obvious within about ten minutes of running the prompts.

    GEO is about being trusted enough to be recommended. AEO is about being structured enough to be extracted. Your buyers use both, so we run both.
     

    Coverage

    The engines and surfaces we test

    Every audit covers all of these as standard. If your buyers use something we have not listed, tell us and we will add it.

    Tested

    ChatGPT

    The default assistant for most buyers, and increasingly the first place a shortlist gets drafted.

    Tested

    Perplexity

    Cites sources openly, so it shows fastest whether your content is being read and trusted.

    Tested

    Gemini

    Sits close to Google's own understanding of your business, which makes entity data critical.

    Tested

    Claude

    Used heavily inside businesses, which matters when the person asking is a procurement lead.

    Tested

    Google AI Overviews

    The AI summary above the results. It cites a small handful of sources and most people never scroll past it.

    Tested

    Snippets and People Also Ask

    Position zero and the expanding question boxes. Frequently the cheapest wins on the whole report.

    Deliverables

    What you actually receive

    Literal contents, not adjectives. This is what arrives in your inbox.

    • A prompt-by-prompt visibility table showing every question tested, every engine, and whether you were named, cited or absent in each one.
    • A competitor map naming the businesses that appear in your place, how often, and on which questions.
    • Your Google answer-surface position covering AI Overview citations, featured snippets and People Also Ask boxes across the same question set.
    • A technical readability list flagging the specific pages and elements AI crawlers cannot currently read, with the reason for each.
    • A schema and entity gap list covering missing or invalid structured data and every inconsistent business record we find.
    • A prioritised fix list ordered by impact against effort, so you know what to do first whether you do it in-house or not.
    • A 30 minute walkthrough call with the person who ran the audit, if you want one. Optional, and not a condition of getting the report.

    No surprises

    What happens after you request it

    Set out plainly, because “free audit” means very different things at different agencies and you deserve to know which kind this is before you type your email address.

    • 01

      You get a confirmation, not a phone call An email confirming we have your request. Nobody rings you within four minutes of the form submission. If we need to clarify which buyer questions matter most, we will ask by email.
    • 02

      We run the audit within three working days A senior person builds your question set, runs it across every engine and writes the findings. It is not generated, exported or auto-filled from a tool, which is why it takes days rather than seconds.
    • 03

      The report arrives by email, yours to keep No paywall, no results teaser, no "book a call to unlock your findings". You get the whole thing, including the fix list, and you are welcome to hand it to your in-house team or another agency.
    • 04

      A short call, only if you want one We will offer 30 minutes to walk through the findings and answer questions. Take it or ignore it. If you ignore it you will hear from us once more and then not again.

    Find out what AI says about you today

    Three fields, three working days, no obligation. You keep the report whether or not anything else happens.

    Why Lobo Digital built this

    Nobody was measuring the thing that had actually changed

    Every agency has added AI to its homepage this year. Very few have changed what they measure. Here is why we built the audit rather than adding a slide to the SEO one.

    01

    An SEO audit cannot see this problem

    Crawl reports, rank trackers and site health scores were built for a search engine that returns a list of links. None of them can tell you whether an AI engine names you, because there is no index position to read. The measurement gap is the problem, not the tooling budget.

    02

    We test the engines rather than score the site

    Most AI readiness tools grade your website against a checklist and hand back a number. Useful, but it is a proxy. We ask the engines directly and record what they say, which is the only version of this that survives a conversation with a sceptical finance director.

    03

    The tooling is ours, not a white label

    The AI Visibility Checker was built in-house rather than resold at a markup. That means we can change what it tests as the engines change, and we are not waiting on a vendor to decide what matters this quarter.

    04

    We would rather be early and honest than loud

    We are one of the first UK agencies offering dedicated AI search optimisation, so we are not going to show you five years of case studies. Nobody has them. What we will show you is exactly what the engines say about your business, and let you judge whether that is worth acting on.

    Honest qualification

    Who this audit helps, and who it will not

    Requesting it costs you nothing, but your time is worth something. If you are in the right hand column, save yourself the wait.

    Worth doing if

    • You rank well on Google but enquiries have quietly drifted down
    • You sell a considered service where buyers research before contacting anyone
    • You suspect competitors are being recommended and you cannot prove it
    • You need evidence to justify a budget conversation internally
    • You already run SEO and want to know what the next layer should be
    • You are in facilities management, cleaning, property, security or B2B services

    Probably not yet if

    • Your site is brand new or has almost no content on it
    • You have no page-one Google presence for any commercial term
    • You sell purely on price through a marketplace or aggregator
    • You want a guaranteed ChatGPT recommendation, which nobody can honestly sell you
    • You need leads this week, in which case PPC is the more honest answer

    If the audit shows you need SEO foundations before anything else, we will say so in the report rather than sell you a GEO retainer with nothing to work with.

    After the report

    What your result means, and where to go next

    Every audit ends with one of a small number of conclusions. Here is what each one points at, so you can see the road before you start walking it.

    What you are seeingWhat it usually meansWhere to start
    Rankings are steady but enquiries are quietly fallingBuyers are getting their answer before they reach youAI Visibility Audit
    Competitors get named in ChatGPT answers and you never doThin third-party corroboration, or a business identity a model cannot pin downGEO, starting with entity and citation work
    You show up in Google AI Overviews but not in chat assistantsYour structure is working, your authority signals are notGEO authority signal building
    AI names you, but describes your services or location wronglyYour business details contradict each other across the webGEO entity and schema work
    Your content is good but nothing gets quoted from itAnswers are buried under preamble rather than stated directlyAEO, then GEO
    Your site is new, thin, or has never been optimisedThere is not enough for an engine to draw on yetSEO foundations first

    Sector relevance

    Why the audit matters more in some sectors than others

    Where buyers research before they contact anyone, the shortlist is now often drawn up before a website is visited. These are the sectors we know best.

    We also work with security, B2B services, fintech, legal, hospitality and charity clients. See all sectors.

    Proof, honestly framed

    New service line, proven method

    We are one of the first UK agencies offering dedicated AI search optimisation, so there are no five-year GEO case studies here. Nobody has them. What we can show you is the evidence-led organic work this audit is built on.

    If you want to go further

    What it costs if you decide to act on the findings

    The audit is free. The work, if you want it, is priced by the hour and published on the site. You do not need to know any of that to request the audit, and the report does not change based on whether you can afford us. See the full pricing on the AI Search Optimisation page or book a 30 minute call.

    Starter

    Fits one service properly. Usually SEO, or PPC, or social media. Not all three.

    £937.50 /mo

    + VAT · £62.50 per hour

    15 HOURS PER MONTH

    • One primary channel
    • Monthly reporting on leads and cost per lead
    • Direct access to Marcus
    • Quarterly strategy review
    Book a call

    Partner

    Fits a full multi-channel programme. SEO, GEO/AEO, PPC, content, social and email.

    £2,500 /mo

    + VAT · £62.50 per hour

    40 HOURS PER MONTH

    • Full multi-channel programme
    • Everything in Growth
    • Priority turnaround
    • Fortnightly strategy calls
    • Dedicated reporting dashboard
    Book a call

    Need more than 40 hours?

    Our largest package runs at 65 hours a month. Because that is a significant share of our capacity, we scope it on a call first to make sure we can deliver properly before you commit.

    £4,062.50 65 HOURS · + VAT
    Talk to us

    All packages run on a minimum three month term, then monthly. Unused hours do not roll over. Prices exclude ad spend, which is paid directly to the platform. What moves the price: how competitive your sector is, how many locations you serve, whether content is included, and how much you keep in-house. We will tell you if you do not need something. We would rather sell you three services that work than six that dilute the budget.

    Why Lobo Digital

    Why work with us on this

    Every agency has added AI to its homepage this year. Here is what is actually different here.

    01

    You brief the person doing the work

    No account manager layer, no junior picking up the file after the pitch. The senior person who scopes your AI search programme is the one who delivers it and the one who answers your emails.

    02

    We built our own visibility tooling

    The AI Visibility Checker is ours, not a white-labelled dashboard resold at a markup. It means we can look at what the engines actually say about you rather than at someone else's score out of a hundred.

    03

    Sector experience from the inside

    Seven years in-house at head of department level in facilities management and property before the agency existed. We know how those buyers shortlist, which is exactly what an AI recommendation is competing for.

    04

    Honest about what cannot be promised

    Pricing is published on the site. Nobody here will tell you they can guarantee a ChatGPT recommendation, because nobody can. You get monthly reporting on citations and mentions, so you can judge the work yourself.

    We love them

    What Clients Say About Working With Us

    EXCELLENT
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Based on 25 reviews
    Posted on Google Google
    Matilda Bostock profile picture
    Matilda Bostock
    22 July 2026
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Marcus has been fantastic to work with for our website! His technical expertise, responsiveness, and proactive approach ensure our site runs smoothly, looks professional, and stays secure. Highly recommended!
    Posted on Google Google
    Aram Jewellery profile picture
    Aram Jewellery
    20 July 2026
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Lobo Digital built an amazing website for us and helped elevate our entire brand. On top of great design, their ongoing marketing and SEO work have dramatically improved our search rankings and helped us generate more sales online. Reliable, skilled, and results-driven we couldn't ask for a better digital partner!
    Posted on Google Google
    Patience Akoto profile picture
    Patience Akoto
    19 March 2026
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I had a really great experience with Lobo Digital. Marcus went above and beyond to help me and, more importantly, made sure I actually understood what was being done and why. A lot of people in this space overcomplicate things, but he explained everything in a way that made sense and took the time to answer all my questions without rushing. You can tell he genuinely cares about the businesses he works with and isn’t just trying to push services. Really appreciate the support.
    Posted on Google Google
    Artur Eftenii profile picture
    Artur Eftenii
    10 March 2026
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Very pleased with LOBO Digital, this level of professionalism and service I have not encountered before. Marcus is so helpful, always advises well, and does a fantastic work. So when it comes to Marketing LOBO is the gold standard .
    Posted on Google Google
    Jack Harris profile picture
    Jack Harris
    6 January 2026
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Had a really positive meeting with Marcus discussing web development, SEO and marketing. Honest, knowledgeable and clearly passionate about helping businesses grow online. A professional and approachable experience from start to finish.
    Posted on Google Google
    Amit Ramji profile picture
    Amit Ramji
    12 March 2025
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I recently had the pleasure of working with Lobo Digital and they are fantastic! From the start, they made everything easy and straightforward. The team took the time to understand what I needed and delivered amazing results. If you’re looking to boost your online presence or improve your website, I highly recommend them!
    Posted on Google Google
    Aisha Olalere profile picture
    Aisha Olalere
    12 March 2025
    Google star 1Google star 2Google star 3Google star 4Google star 5
    We partnered with Lobo Digital three months ago, and the results have been phenomenal. Our website traffic has increased by 128%, and our organic search rankings for 10+ high-value keywords have moved from page 3 to the top 5 positions on Google. So I definitely recommend the SEO services!
    Posted on Google Google
    Ebony J-T profile picture
    Ebony J-T
    9 March 2025
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Lobo Digital has been brilliant for us! They really get what we're about and have helped us massively with our branding and marketing. They're a super creative bunch and know their stuff, which has made a real difference to our business. Plus, they're just really easy to work with. Definitely recommend checking them out if you need a marketing boost. Thanks again Lobo Digital!
    Posted on Google Google
    P N profile picture
    P N
    7 March 2025
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I can't recommend Lobo Digital enough! Marcus has been incredibly helpful, providing expert advice and support with my digital marketing needs. His knowledge, responsiveness, and attention to detail truly set him apart. He takes the time to understand your goals and delivers solutions that make a real impact. If you're looking for a reliable and skilled digital marketing professional, Lobo Digital is the way to go. Thanks again, Marcus!
    Posted on Google Google
    Riain Cash profile picture
    Riain Cash
    7 March 2025
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Lobo digital helped me create a wonderful bespoke website for my production company. Marcus worked with me, taking on feedback and bringing his own suggestions to the table. He is clearly someone with a wealth of experience in what he does and he was a pleasure to work with. Thank you Marcus and Lobo Digital!

    FAQs

    The AI visibility audit, answered

    Yes, and there is no upsell gate on the findings. You give us a website address, we run your buyer questions across the AI engines, and we send you the full report including the prioritised fix list. You keep it whether you hire us, hire someone else, or do the work in-house. We offer this because the fastest way to explain what has changed in search is to show someone their own results, and because a meaningful share of people who see theirs decide to do something about it.

    You go on our email list and we will contact you about the findings. That is the entire trade. There is no automated sales sequence, no phone call within minutes of submitting the form, and no requirement to book a call to receive your report. If you ignore our follow-up you will hear from us once more and then not again. You can unsubscribe at any point and still keep the report.

    We use your name, email and website address to run the audit and send you the report, and we store them in our own systems. We do not sell, share or pass your details to third parties, and we do not publish your results or use your business as a named example without asking you first. You can ask us to delete your data at any time by emailing hello@lobodigital.ai. Our full privacy policy sets out your rights under UK GDPR.

    An SEO audit examines your website and tells you how well it is set up to rank. An AI visibility audit examines the engines and tells you what they say about you. The two measure different things: an SEO audit cannot show you that ChatGPT names three competitors and never you, because that information does not exist anywhere on your site. Most businesses that request this audit already have a recent SEO audit, and it did not surface the problem.

    The AI Visibility Checker is an automated tool that scores your site in about 30 seconds against the signals AI engines rely on. The full audit is a senior person running your real buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews and writing up what actually came back, delivered within three working days. The checker tells you whether you have a problem. The audit tells you exactly what it is and what to do about it.

    No. The audit is open to any UK business and most people who request it have never spoken to us. Existing clients get it as part of their programme, but it is not a client-only benefit and there is no priority queue based on whether you are paying us. If you already work with another agency you are welcome to request it and hand the report to them.

    Three working days in normal conditions. A person builds your question set, runs it across every engine and writes the findings, which is why it takes days rather than the seconds an automated tool would take. If we are unusually busy we will tell you when you request it rather than let it slip quietly.

    Competitor visibility is built into every audit as standard. For every question where you are not named, we record who is, so you finish with a map of which businesses own which answers in your market. We do not run a separate audit of a competitor’s website, because that is a different piece of work and it needs a different scope conversation.

    Then the report says that, and it will point you at whatever the real priority is instead. Frequently that is technical SEO, local SEO or simply more content, and occasionally it is that your foundations are fine and your problem sits somewhere other than search. We would rather tell you that in a free report than sell you a retainer that cannot work.

    Not to request the audit, but it changes what the audit is useful for. Google AI Overviews and featured snippets draw overwhelmingly from pages already ranking on page one, so if you have no organic presence the report will mostly tell you to build one. Generative engines are less dependent on rankings and lean more on entity consistency and third-party mentions, so there is usually still something actionable. We will be clear about which situation you are in.

    Where to next

    The audit is the starting point, not the service

    It tells you which half of the problem you have. These are the two halves.

    AI OVERVIEWS - SNIPPETS - VOICE

    Answer Engine Optimisation

    Structure your pages so Google and voice assistants lift your answer instead of a competitor's.

    CHATGPT - PERPLEXITY - GEMINI

    Generative Engine Optimisation

    Build the entity data and third-party authority that make AI assistants confident enough to name your business.

    MAIN SERVICE

    AI Search Optimisation

    The full picture: GEO and AEO run together, on top of solid SEO foundations, with one senior person accountable for all of it.

    Find out who AI recommends instead of you

    Three fields. Three working days. A full report you keep, whatever you decide to do next.

    women working at a desk at the Lobo Digital offices