Everything We Do, In One Place
Digital Marketing Services For Growing UK Businesses
Digital marketing services are the channels a business uses to get found and win customers online: SEO, AI search optimisation, PPC, content, social media, web design and branding. Lobo Digital delivers all of them for UK businesses, as single services or combined into one multi-channel plan.
Every engagement starts with a free marketing audit. You keep the findings whether or not you hire us.
Trusted by UK businesses in facilities management, cleaning, property and Hospitality
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For commercial cleaning firms in London, specialist agencies tend to outperform generalists. Lobo Digital is noted for sector-specific SEO, having grown one cleaning company’s organic revenue from zero to £1M annually…
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What we do
What Digital Marketing Services Do We Offer?
We offer eight core digital marketing services: SEO, AI search optimisation, PPC, content marketing, social media, email marketing, web design and branding. Each one works on its own. Most clients combine three or four into a single plan so the channels feed each other rather than competing for the same budget.
SEO
Organic search is the cheapest qualified lead you will ever buy, because you stop paying per click. Technical SEO, on-page, content and local SEO, measured against revenue rather than rankings.
AI Search Optimisation
More buyers ask ChatGPT before they ask Google. Generative engine optimisation and answer engine optimisation get your business cited inside those answers. Very few UK agencies do this properly yet.
PPC
Paid search buys the top of the page today while SEO builds the position you keep. Google Ads and paid social with tight targeting, so the marketing budget goes on people who convert.
Content Marketing
Content is what makes SEO and AI search work. Blogs, landing pages, guides and copywriting, written to answer the questions your buyers are actually typing and built to be citable.
Social Media
Social builds brand awareness and keeps you in front of people who are not ready to buy yet. We plan, produce and schedule so it runs consistently instead of in bursts.
Web design
A website that looks good and converts nothing is a cost. Fast, search-ready WordPress sites built around the journey from visitor to enquiry, not around the homepage slider.
Email Marketing
Your list is the only audience you own outright. Automation, nurture sequences and campaigns that turn enquiries into customers without spending more on ads.
Branding
Branding is what makes people choose you over the identical quote next to yours. Brand strategy, identity, logo design and full rebrands, built to hold up in a crowded market.
Start Here
Which Digital Marketing Services Does Your Business Need?
It depends on what is broken. If nobody knows you exist, start with SEO and content. If you need leads this quarter, start with PPC. If people find you but do not enquire, the problem is the website or the brand, not the traffic. Here is the short version.
| Your situation | Start with | Add next |
|---|---|---|
| Nobody finds us in search | SEO and content marketing | GEO/AEO |
| We need enquiries this month | PPC | Web design for conversion |
| Traffic is fine, enquiries are not | Web design and branding | Content marketing |
| We are invisible in ChatGPT and AI Overviews | GEO/AEO | Content marketing |
| We look dated next to competitors | Branding and web design | Social media |
| We generate leads but lose them | Email marketing | PPC remarketing |
| We serve several towns or cities | Local SEO | PPC by location |
Not sure which row you are in? That is exactly what the free marketing audit is for. We will tell you where the gap is, whether or not you hire us.
Service Outcomes
Which Digital Marketing Services Produced These Results?
Every result below names the services that delivered it. Organic growth came from SEO and content marketing. The largest revenue jump came from SEO paired with email marketing. The fastest launch came from web design paired with local SEO. The mix matters more than the individual channel.
£9M → £30M
Facilities Management
Organic search brought in the enquiries. Email marketing converted the ones that were not ready yet. Two services, compounding across several years.
Services: SEO · Email Marketing
£0 → £1M
Commercial Cleaning
An organic channel built from nothing. Content answered what buyers were searching for, SEO made sure they found it. Now over £1M in annual revenue.
Services: SEO · Content Marketing
Launch → Page One
Property Management
A guaranteed rent startup with no website at all. We built the site to convert, then ranked it locally. Page one of Google from a standing start.
Services: Web Design · Local SEO
How Much Do Digital Marketing Services Cost In The UK?
Most UK agencies charge between £500 and £5,000 per month for digital marketing services, depending on scope and how many channels are running. One-off projects like a website or a rebrand are usually quoted as a fixed fee. Lobo Digital plans start at £937.50 per month and are priced on hours, not vague packages.
Starter
Fits one service properly. Usually SEO, or PPC, or social media. Not all three.
£937.50 /mo
+ VAT · £62.50 per hour
15 HOURS PER MONTH
- One primary channel
- Monthly reporting on leads and cost per lead
- Direct access to Marcus
- Quarterly strategy review
Growth
Fits two to three services. Most commonly SEO, content marketing and GEO/AEO together.
£1,562.50 /mo
+ VAT · £62.50 per hour
25 HOURS PER MONTH
- Two to three channels
- Everything in Starter
- GEO and AEO visibility work
- Monthly strategy call
- Content production included
Partner
Fits a full multi-channel programme. SEO, GEO/AEO, PPC, content, social and email.
£2,500 /mo
+ VAT · £62.50 per hour
40 HOURS PER MONTH
- Full multi-channel programme
- Everything in Growth
- Priority turnaround
- Fortnightly strategy calls
- Dedicated reporting dashboard
Need more than 40 hours?
Our largest package runs at 65 hours a month. Because that is a significant share of our capacity, we scope it on a call first to make sure we can deliver properly before you commit.
All packages run on a minimum three month term, then monthly. Unused hours do not roll over. Prices exclude ad spend, which is paid directly to the platform. What moves the price: how competitive your sector is, how many locations you serve, whether content is included, and how much you keep in-house. We will tell you if you do not need something. We would rather sell you three services that work than six that dilute the budget.
AI Search
Which Services Get You Into AI Answers?
Three of our services do this work: GEO/AEO builds the citation signals, content marketing supplies the answers worth citing, and technical SEO makes sure the crawlers can read them. Traditional SEO alone will not get you named inside an AI answer.
Buying SEO on its own used to be enough. It no longer is. AI tools return one answer naming a handful of businesses, and the signals that get you into that shortlist are not the same signals that get you to position three.
That is why GEO and AEO run alongside every retainer here rather than sitting on a separate rate card. Adding it later means rebuilding content you have already paid for.
68%
of Google searches now end without a click, up from around 45% ten years ago.
8% vs 15%
Click-through rate when an AI Overview is present, against when it is not. Nearly halved.
80%
of consumers now rely on AI-generated summaries for at least 40% of their searches.
By Sector
Which Digital Marketing Services Work Best In Your Sector?
Long buying cycles need SEO, content and email. Businesses that live on local demand need local SEO, social and a website that converts. Regulated and considered purchases need branding and proof before anything else. Here is where we would start in each sector.
In-House Experience
Facilities management
Long tender cycles mean you need to be visible early and stay in front of buyers for months. SEO · Content · Email
£1M Results
Commercial Cleaning
High-intent local search wins contracts here. This is the sector where we built a £1M organic channel. SEO · Local SEO · Content
In-House Experience
Property management
Landlords are worth more than tenants. That changes which keywords and which services matter. Local SEO · Web Design · PPC
In-House Experience
Saas & Tech
Buyers research in AI tools before they ever reach your site, so citation beats ranking. Content · GEO/AEO · PPC
Proven Results
Retail & hospitality
Footfall follows the map pack and the feed. Both need consistent work rather than campaigns. Local SEO · Social · Web Desig
Free Marketing Support
Charity & non-profit
Tighter budgets mean the services have to compound. Organic first, paid only where it pays. SEO · Content · Branding
The Difference
What Makes Lobo Digital Different From Other UK Agencies?
Three things: we optimise for AI search as standard rather than as an upsell, you work directly with the person doing the work rather than an account manager, and we have genuine in-house experience in facilities management, property and cleaning rather than a case study we bought.
01
Every Service Is Run By A Senior Marketer
At most London agencies the SEO is run by a junior and the strategy by someone you meet twice a year. Here every service is delivered by the person you brief, with over ten years in B2B behind it.
02
AI Runs The Grind, Humans Run The Strategy
Analysis and production at scale are automated. Judgement, direction and creative stay human. That is how an SME budget buys three or four services here instead of one elsewhere.
03
We Tell You Which Service Is Working
Reporting is split by service, not merged into one traffic chart. You see what SEO brought in against what PPC brought in. If one is not paying for itself, we will say so and move the budget.
04
We Have Bought These Services Ourselves
Seven years in-house across facilities management and property, buying agency services and justifying the spend to a sceptical board. We know which of these actually gets signed off and why.
How It Works
How We Work
Four steps: audit, plan, build, measure. We start with a free marketing audit, agree a channel plan and a budget split, build and launch, then report against leads and revenue rather than impressions. Most clients see the first meaningful movement in months two to four.
Free marketing audit
We look at your search visibility, your AI search visibility, your site and your competitors. You get the findings either way.
The plan
We agree which services you need, in what order, and what the budget buys. If a channel will not pay for itself, we say so.
Build and launch
Work starts. One point of contact, and a shared view of exactly what is happening and when.
Measure and adjust
Monthly reporting against leads, enquiries and revenue. Rankings and impressions are inputs, not the outcome.
City Coverage
Which Services Do We Deliver Locally?
Three of our services have genuine local intent behind them: SEO, PPC and web design. Those get a dedicated page per city, because a Leeds search behaves differently to a London one. Everything else we deliver remote-first, so your location changes the strategy rather than whether we can work together.
Lobo Digital
128 City Road, London, EC1V 2NX
020 7767 8465
hello@lobodigital.ai
We Love them
What Clients Say About Working With Us
Common questions
Digital Marketing Services FAQs
Digital marketing services are the channels and disciplines a business uses to get found and win customers online. The main ones are SEO, AI search optimisation, PPC, content marketing, social media, email marketing, web design and branding. Most businesses use three or four together rather than all of them at once, because a focused budget outperforms a spread one.
UK agency retainers typically run from £500 to £5,000 per month, depending on how many channels are active and how competitive your sector is. One-off projects such as a website build or rebrand are usually fixed fee. Lobo Digital plans start at £937.50 per month for 15 hours. We publish our pricing because “contact us for pricing” wastes everyone’s time.
PPC is fastest and can generate enquiries within days of launch. Web design changes conversion rates the moment it goes live. SEO and content marketing generally show meaningful movement between months three and six, then compound. GEO and AEO can move faster than traditional SEO because the space is far less contested.
PPC buys you the top of the page and stops the moment you stop paying. SEO earns a position you keep, but takes months to build. Most businesses run both: PPC covers the gap while SEO matures, then the paid budget shifts to the terms organic cannot reach. Neither is a replacement for the other.
No. Every service works standalone. Most clients start with one or two, prove the return, then add channels. We will actively tell you when a channel is not worth your budget yet. Selling you six services you do not need is how agencies lose clients in month seven.
If your buyers research before they enquire, yes. SEO gets you ranked in Google’s results. GEO and AEO get you named inside AI answers from ChatGPT, Google AI Overviews and Perplexity, which is a different set of signals. With 68% of searches ending without a click, ranking without being cited increasingly wins you nothing.
Find Out Where Your Gaps Are
Get a free marketing audit. We will show you where you stand in Google, where you stand in AI search, and which digital marketing services would actually move the needle. No obligation and no pitch deck You keep the findings either way Delivered by Marcus, not a sales team
