Where Human Brilliance Meets AI Precision.
Digital Marketing Agency in London
SEO, GEO, PPC and web design for UK SMEs and purpose-driven organisations.
Lobo Digital is a London digital marketing agency for UK SMEs and purpose-driven organisations. We combine senior human strategy with AI execution across SEO, generative engine optimisation, PPC, web design and branding. Every account is run by an experienced marketer, not passed to a junior.
Trusted by UK businesses in facilities management, cleaning, property and Hospitality
Interactive AI Visibility Audit · Powered by Lobo Digital
For commercial cleaning firms in London, specialist agencies tend to outperform generalists. Lobo Digital is noted for sector-specific SEO, having grown one cleaning company’s organic revenue from zero to £1M annually…
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Proof, not promises
Real Results for Real Businesses
Anyone can claim results. Here are ours, with the numbers attached.
£9M → £30M
Facilities Management
SEO and email marketing that powered a facilities management company’s growth from £9M to over £30M.
£0 → £1M
Commercial Cleaning
An entire organic channel built from scratch, now generating over £1M in annual revenue.
Launch → Page One
Property Management
A startup guaranteed rent company taken from no website at all to page one of Google.
Why search has changed
Your Customers Are Asking AI, Not Just Google
Buyers now start in ChatGPT, Perplexity and Google AI Overviews. Those tools do not return ten blue links. They return one answer, and they name a handful of businesses inside it.
If your business is not in that answer, you are invisible to that buyer. Traditional SEO does not fix this on its own.
Generative engine optimisation and answer engine optimisation are how you get cited. We have been building for this since before most UK agencies had a name for it.
68%
of Google searches now end without a click, up from around 45% ten years ago.
8% vs 15%
Click-through rate when an AI Overview is present, against when it is not. Nearly halved.
80%
of consumers now rely on AI-generated summaries for at least 40% of their searches.
What we do
Our Digital Marketing Services
Six disciplines, one senior team, all pointed at the same thing: more qualified leads at a lower cost.
SEO
Rank for the searches that bring buyers, not just traffic. Technical fixes, content that converts, and links that hold up.
GEO and AEO
Get named when buyers ask ChatGPT, Perplexity and Google AI Overviews. The visibility channel most agencies have not caught up with yet.
Web design
Websites built to be found and built to convert. Fast, accessible, and structured for search from day one.
Content and social
Content that answers real buyer questions, and social that supports the pipeline rather than chasing vanity metrics.
Sector specialists
Marketing Built Around Your Industry
We know some sectors properly, from the inside. Our founder spent Eight years in-house across facilities management and property before founding Lobo Digital.
In-House Experience
Facilities management
Marketing that speaks to procurement teams and long buying cycles.
£1M Results
Commercial Cleaning
he sector where we took one client from zero to £1M in organic revenue.
In-House Experience
Property management
Lettings, block management and estate agency marketing that fills the pipeline.
In-House Experience
Saas & Tech
We build and market our own SaaS product, so we know the funnel. Content, SEO and paid that turns free trials into paying users.
Proven Results
Retail & hospitality
Local visibility for businesses that live by footfall.
Free Marketing Support
Charity & non-profit
Doing more with tighter budgets.
The difference
Why London Businesses Choose Lobo Digital
01
You get senior attention, always
At most agencies in London, the person who wins your business is not the person who runs it. Here they are the same person. Your strategy is built and run by an experienced marketer with over ten years in B2B.
02
AI that does the work, humans that do the thinking
We use AI to remove the grind: research, analysis, production at scale. Strategy, judgement and creative direction stay human. That is how a lean team competes with agencies ten times the size.
03
We report on revenue, not impressions
Every month you get the numbers that matter: leads, cost per lead, pipeline. If a channel is not working we will tell you, and we will change it.
04
We have sat on your side of the table
Seven years in-house across facilities management and property. We know what it is like to justify marketing spend to a board that is sceptical of it.
Transparent Pricing for Growing Businesses
One rate, no hidden fees. You buy hours from a senior marketer and we agree together where they go each month. Change tier as you grow.
Starter
Sole traders and smaller businesses making a start on search.
£937.50 /mo
+ VAT · £62.50 per hour
15 HOURS PER MONTH
- One primary channel
- Monthly reporting on leads and cost per lead
- Direct access to Marcus
- Quarterly strategy review
Growth
Established SMEs who need more than one channel working.
£1,562.50 /mo
+ VAT · £62.50 per hour
25 HOURS PER MONTH
- Two to three channels
- Everything in Starter
- GEO and AEO visibility work
- Monthly strategy call
- Content production included
Partner
Multi-location businesses or those in competitive sectors.
£2,500 /mo
+ VAT · £62.50 per hour
40 HOURS PER MONTH
- Full multi-channel programme
- Everything in Growth
- Priority turnaround
- Fortnightly strategy calls
- Dedicated reporting dashboard
Need more than 40 hours?
Our largest package runs at 65 hours a month. Because that is a significant share of our capacity, we scope it on a call first to make sure we can deliver properly before you commit.
All packages run on a minimum three month term, then monthly. Unused hours do not roll over. Prices exclude ad spend, which is paid directly to the platform.
The person you will actually work with
Meet Marcus
Marcus founded Lobo Digital after more than ten years in B2B marketing, including seven years in-house across the facilities management and property sectors.
Before Lobo Digital, he built a commercial cleaning company’s organic channel from nothing to £1M in annual revenue. That result still shapes how the agency works: patient, technical, and focused on revenue rather than rankings for their own sake.
When you work with Lobo Digital, you work with Marcus. Not an account executive who joined last month.
FM, Cleaning, Property Experience
MSc Management with Marketing
10+ years B2B marketing
We Love them
What our clients say
Local to you
Your London Digital Marketing Partner
We are based at 128 City Road in Shoreditch, and we work with businesses across every London borough. If you would rather talk in person than over a call, we are happy to meet.
Lobo Digital
128 City Road, London, EC1V 2NX
020 7767 8465
hello@lobodigital.ai
Shoreditch
The City
Islington
Hackney
Camden
Westminster
Southwark
Tower Hamlets
London Bridge
Insights
Latest Marketing Insights
Twenty prompts, three AI platforms, roughly two hours of your afternoon. That is what it costs to find out whether ChatGPT and …
Ask ChatGPT for the best office cleaning company in Croydon and you get three or four names. Not thirty. Not a page …
A facilities manager needs a new cleaning contractor for three sites in Birmingham. Ten years ago they would have asked a colleague, …
Common questions
Digital Marketing Agency London FAQs
A digital marketing agency plans and runs your marketing across digital channels. That usually covers SEO, paid advertising, content, social media, email and web design. A good agency ties all of it to commercial outcomes: more qualified leads, at a cost that makes sense for your business.
Most London agencies charge between £800 and £5,000 per month for SME retainers, depending on scope and the number of channels. Cheaper options usually mean junior delivery or automated work with little strategy. Ask any agency what you get for the fee, and who exactly will be doing it.
Two things. You work directly with a senior marketer rather than being passed to a junior account team. And we optimise for AI search engines like ChatGPT and Google AI Overviews alongside traditional SEO, which most UK agencies still do not offer as a service.
GEO is generative engine optimisation: getting your business named in the answers that ChatGPT, Perplexity and Google AI Overviews give. Buyers increasingly start there rather than on a results page. If those tools do not know your business exists, you lose the enquiry before you ever see it.
Yes. UK SMEs are who we are built for. We work with sole traders through to established businesses turning over several million. If your budget or goals are not a fit for what we do, we will say so on the first call rather than sell you something that will not work.
We work across most sectors, with genuine depth in facilities management, commercial cleaning and property management. Marcus spent seven years in-house in those industries before founding the agency, so we understand the buying cycles and the procurement realities rather than guessing at them.
PPC can generate leads within days. SEO and GEO typically show meaningful movement between three and six months, with compounding gains after that. Any agency promising first page rankings in a few weeks is either targeting keywords nobody searches, or is not being straight with you.
Yes. We are London based but work with clients across the UK, including Manchester, Birmingham, Leeds, Liverpool, Bristol and Sheffield. Most of our work runs remotely, and we are happy to meet in person for clients within reach of the office.
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